We support the arts and creatives by providing real resources, professional development, and access to emerging technology.
MISSION STATEMENT
As an organization, our goal is to empower the next generation of artists and innovators through mentorship, skill-building, and access to industry tools — merging creativity into strategy and artistry into opportunity.
We are artisits, creatives, musicians and marketing professionals ourselves and our purpose Is to ensure that others are given the support, resources and funding needed to use their art and skills and turn It Into INCOME-DRIVEN opportunities In this ever changing economy.
Meet the Team
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Mojo Arts Co was founded by Joanne Joseph, a creative at heart with a passion for helping others build something real from their talent. After graduating from the College of Liberal Arts and Sciences, she quickly realized how few resources existed to guide artists through the business side of their craft.
She took a leap into marketing and eventually worked her way into a six-figure career, using storytelling and strategy to build brands from the ground up. But her creative roots never left. While managing artists and working in music, she kept seeing the same story play out — brilliant creatives working for free, pouring everything into their art, but lacking the tools to turn that passion into a career.
That’s where Mojo Arts Co comes in — a nonprofit designed to bridge the gap between creativity and sustainability. We offer mentorship, curate events to showcase talent within the arts and programs to ensure creatives have a space to learn, build, and strengthen their talent. It’s not just about expression — it’s about ownership, confidence, and creating real pathways forward.
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Erica serves as the Marketing and Brand Strategy Director at Mojo Arts, bringing over 12 years of experience in brand building, marketing innovation, and strategic leadership. A first-generation Haitian American and eldest of six, Erica’s journey began at Clark Atlanta University and led her to corporate roles with industry leaders like Diageo, Kraft Heinz, and Expedia. In these positions, she spearheaded high-impact marketing campaigns, led cross-functional teams, and championed workplace diversity through initiatives that amplified underrepresented voices.
Her career reflects a rare combination of strategic insight and cultural awareness, enabling her to create campaigns that not only drive results but also resonate deeply with audiences. Erica has a proven ability to translate brand vision into compelling stories, experiences, and activations that capture attention and build lasting connections.
At Mojo Arts, Erica leverages this expertise to craft innovative marketing strategies, strengthen brand identity, and expand the organization’s reach. Beyond her strategic contributions, she is committed to mentoring and pouring into the creatives, youth, and partners the organization engages with — ensuring that every interaction leaves them more inspired, confident, and equipped to pursue their goals.
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Kenny Laborde, known as DJ Magic Kenny, is the Music Director for Mojo Arts, leading music programming, artist collaborations, and mentorship initiatives. A versatile DJ, producer, and educator, Kenny has performed across the U.S., Canada, the Caribbean, and beyond, working with artists like Wyclef Jean, Dadju, and Ozuna, and brands such as Tropace Tea, MetroPCS and Essentia.
In addition to live performance, Kenny is an educator and content creator. He released The DJ Bible, an audiobook and YouTube series designed to teach aspiring DJs everything they need to know — from foundational techniques to industry insights. His goal is to not only entertain but also to inspire the next generation of DJs by sharing his knowledge and passion for the craft.
At Mojo Arts, Kenny channels his expertise into programs that give young creatives the tools, skills, and confidence to succeed — whether in music or any field where innovation and self-expression are key.
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Valentina is the Art and Brand Director at Mojo Arts, leading the creative vision and branding strategies that shape the organization’s programs, events, and artist collaborations. With over a decade of experience in contemporary art (Sotheby’s Institute of Art Alumni), branding, digital marketing, and web design, she specializes in crafting visuals and experiences that elevate the arts, empower creatives, and connect communities.
Originally from Venezuela, Valentina began her design career balancing college and freelance projects in Orlando. Her work expanded to Panama, where she served as creative lead for the country’s top contemporary art gallery and its partners -working closely with more than 30 artists, helping them develop their personal brand and preparing them for the industry, while curating the creative direction and assets for art exhibitions.
She later brought her talents to Miami, contributing to renowned destinations such as the Fontainebleau Hotel and Wynwood Walls. Now based in Tampa, she continues to create for brands and arts organizations worldwide.
At Mojo Arts, Valentina channels her passion for storytelling and design into building brand identities that inspire action, reflect cultural richness, and position the organization’s artists and programs as leaders in the creative space.
WHY MOJO ARTS EXISTS
Creativity Meets Strategy. Culture Meets Opportunity.
We believe art has power — to inspire, transform, and generate income. In a world where creative jobs are on the rise but training is out of reach for many, we exist to bridge that gap. Mojo is where imagination becomes industry.
